This page explains how Dev Codex ("we", "us", or "our"), operated at https://devcodex.blog, uses Google AdSense and complies with the Google EU User Consent Policy, the General Data Protection Regulation (GDPR), the ePrivacy Directive, and the UK GDPR.
1. About Google AdSense
Dev Codex uses Google AdSense, an advertising service provided by Google LLC ("Google"), to display advertisements on our website. Google AdSense may serve personalized or non-personalized ads depending on your consent preferences.
Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to this website and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your browsing activity.
2. Parties That Collect, Receive, or Use Your Data
In accordance with the Google EU User Consent Policy, we clearly identify each party that may collect, receive, or use your personal data as a consequence of our use of Google AdSense:
| Party | Purpose | Privacy Information |
|---|---|---|
| Google LLC (Google AdSense / Google Ads) |
Serves advertisements; collects data including IP address, device identifiers, and browsing activity for ad delivery, personalization, measurement, and fraud prevention | Google Privacy Policy How Google uses data |
| Google DoubleClick | Ad delivery, frequency capping, conversion tracking, and reporting | Google Privacy Policy |
| Google Ad Partners (Certified Ad Networks) |
Third-party ad networks certified by Google may participate in ad auctions and serve ads on our site; they may collect data for ad targeting and measurement | Google's Ad Technology Providers |
| Google Fonts | Delivers web fonts; may log IP addresses and request metadata | Google Fonts Privacy FAQ |
| Cloudflare, Inc. | CDN and security services; may process IP addresses and request metadata for performance and security | Cloudflare Privacy Policy |
3. Data Collected for Ad Personalization
When you consent to advertising cookies, Google and its advertising partners may collect and use the following types of personal data:
- IP address — used for approximate geographic targeting and fraud prevention
- Cookie identifiers — unique IDs stored in cookies for ad delivery and frequency capping
- Device identifiers — information about your device type, operating system, and browser
- Browsing activity — pages visited on this website and other websites in the Google ad network, used to build an interest profile for ad personalization
- Ad interaction data — whether you clicked on an ad, conversion tracking, and ad performance measurement
This data may be shared across Google services and with certified advertising partners to deliver relevant advertisements and measure their effectiveness.
4. Your Consent
In compliance with the Google EU User Consent Policy, the GDPR, and the ePrivacy Directive, we obtain your legally valid consent before:
- Collecting, sharing, or using your personal data for the personalization of ads
- Setting cookies or other local storage that is not strictly necessary for the website to function
When you first visit Dev Codex, a consent banner is displayed with the following options:
- Accept All — advertising and analytics cookies will be set, and Google AdSense will serve personalized ads based on your browsing activity
- Essential Only — no advertising or analytics cookies will be set; Google AdSense will not be loaded on the page
Your consent choice is stored in a local cookie (cookie_consent) for up to 365 days.
5. Revoking or Changing Your Consent
You have the right to revoke or change your consent at any time. You can do so by:
- Clicking the "Cookie Settings" link in the website footer to re-open the consent banner
- Clearing your browser cookies for this website — the consent banner will reappear on your next visit
- Using your browser's built-in cookie and privacy settings to block or delete cookies
You can also control personalized advertising from Google directly:
- Google Ads Settings — manage your ad personalization preferences
- Digital Advertising Alliance Opt-Out — opt out of interest-based advertising from participating companies
- Your Online Choices (EU) — manage ad preferences for European users
6. Non-Personalized Ads
If you do not consent to ad personalization, Google AdSense will not be loaded and no advertising cookies will be set. Should our implementation change in the future to support non-personalized ads without cookies, such ads would still use contextual signals (such as the content of the page) but would not use personal data or cookies for targeting.
7. Children's Privacy
Dev Codex does not knowingly collect personal data from children under the age of 16. We do not serve personalized advertisements to users known to be under 16 years of age, in compliance with the GDPR and Google's policies.
8. Data Retention
We do not directly store personal data collected by Google AdSense. Google retains ad-related data according to its own Privacy Policy and data retention practices. Your consent cookie on this website is retained for up to 365 days.
9. Your Rights Under GDPR
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the GDPR and UK GDPR:
- Right of access — request information about what personal data is processed
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of personal data
- Right to restriction — request that processing be limited
- Right to data portability — receive personal data in a structured, machine-readable format
- Right to object — object to processing, including for direct marketing purposes
- Right to withdraw consent — withdraw consent at any time without affecting the lawfulness of prior processing
For data held by Google, please refer to Google's Privacy Controls. For data related to this website, please contact us.
10. Google EU User Consent Policy Compliance
This policy is provided in compliance with the Google EU User Consent Policy, which requires publishers using Google advertising products to:
- Obtain legally valid consent from end users in the EEA, UK, and Switzerland for the use of cookies and the collection of personal data for ad personalization
- Clearly identify each party that may collect, receive, or use end users' personal data
- Provide end users with prominent and easily accessible information about each party's use of personal data
- Provide clear instructions for revocation of consent
- Retain records of consent given by end users
11. Related Policies
Please also refer to our other policies for comprehensive information about how we handle your data:
- Privacy Policy — full details on data collection, usage, and your rights
- Cookie Policy — details on all cookies used, their purposes, and how to manage them
- Terms of Service — terms governing the use of this website
- Disclaimer — content accuracy and liability information
12. Changes to This Policy
We may update this policy from time to time to reflect changes in our use of Google AdSense or to comply with updated legal requirements. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be communicated via an updated consent banner.
13. Contact
If you have any questions about this AdSense & EU User Consent Policy, wish to exercise your data rights, or need further information about how your data is used, please contact us at [email protected] or visit our contact page.